To be more accessible, IKEA retailers expanded their retail businesses with small stores and opened the first IKEA store in New Zealand. But also took the difficult decision to stop operations for seven stores in China, to secure long-term development.
We looked closely at our own operations. Parts of Inter IKEA Group had become too complex and fragmented. That is why we had to make the difficult decision to part ways with some of our co-workers. These decisions are never easy, and we did not take them lightly. But they were necessary to help us become simpler, faster, and more focused.
To be more affordable, we have recently contributed to lower prices to the IKEA customers in Europe.
I am convinced that these changes put us on a stronger path forward. We remain committed to creating home furnishing products that people want and love. Products that balance affordability, quality, function, design and sustainability.
Good design should not be a luxury. It should be for the many people.
Jakub Jankowski, CEO Inter IKEA Group