One brand, many companies – the IKEA franchise system

IKEA is a franchise business. That means many people and companies with different owners work under one IKEA brand, dedicated to one IKEA vision: to create a better everyday life for many people.

Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG and IKEA Communications AB are part of Inter IKEA Group. IKEA Industry – also part of Inter IKEA Group – is not shown since they are an IKEA supplier. IKEA Supply AG works with them and other suppliers to supply the IKEA range.

Franchising is a system that encourages everyone to contribute and collaborate. The franchisor is responsible to continuously develop the IKEA Concept and ensure its implementation in new and existing markets. Franchisees provide valuable input based on consumer and market insights.

The franchise system enables steady growth while developing the IKEA concept and laying a solid foundation for the IKEA Brand. Continuous growth enables greater economies of scale. This makes it possible to keep prices low and ultimately reach many more people around the world.

Each year the companies in the franchise system worked together to launch more than 2,000 new products, develop new ways to make shopping more convenient, and help more than 800 million people to live healthier, more sustainable lives.