The constant journey of adapting, improving and strengthening the ways IKEA meet its customers, continues. Global marketing and communication play a central role in contributing to how people around the world see, experience and feel about IKEA. With the ambition to further gear up the presence and to be an inspiring leader of life at home, Inter IKEA Group has decided to gather the global marketing and communication competences and assignments in a new entity, named IKEA Marketing and Communication AB (IMC).
To continue to develop and strengthen the core capability for common marketing communication content, solutions and services, Inter IKEA Group is exploring how to bring the various marketing and communication capabilities from the core businesses closer together in a new common entity called IKEA Marketing & Communication AB, located in Älmhult. The ambition is to have the new structure in place by latest 1 September 2021.
Erika Intiso will be the Managing Director of IKEA Marketing & Communication AB. In her role, Erika will report to the chairman of the board, Konrad Grüss, Managing Director at Inter IKEA Systems B.V.
“The overall ambition, of gathering the global marketing and communication capabilities, is to better meet the customer behaviours and needs of today and tomorrow”, says Erika Intiso, Managing Director of IKEA Marketing & Communication AB. “We want to be the “go-to destination” for people who seek inspiration around life at home, regardless of their choice of channels and platforms, and this movement will unleash several potentials for us and how we develop future common marketing and communication content for our products and solutions”, continues Erika Intiso.
Life at home is more important than ever, and so is the need for impactful marketing communication content, personalisation, market relevance as well as experiences. All, vital aspects for the future success and growth of IKEA, and these concrete changes aims to accelerate the journey for IKEA to become an even more curious and innovative brand that reaches, engages and interacts with more of the many, across all touchpoints, in all existing and future IKEA markets.
IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for many people. IKEA was founded in Sweden in 1943.
About the IKEA franchise system
The IKEA retail business is operated through a franchise system with franchisees that are authorised to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.
About Inter IKEA Group
Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.